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Friday
October 2019
11:00 PM IST
News Headlines
Mentally-unstable man jumps inside lion enclosure in Delhi zoo, escapes unhurt        BSF jawan killed, 1 injured in firing by Bangladeshi troops along border in West Bengal        At least 35 people killed in bus accident in western Saudi Arabia        UK, EU hail new Brexit deal, but Parliament sign-off hangs in balance        Nearly 100 people injured in Catalonia unrest on Wednesday: Medics        Indo-Pak bilateral ties subject to approval from PMs of both countries: Ganguly        Aiden Markram ruled out of Ranchi Test with wrist injury        Indian challenge ends at Denmark Open        Aussie cricketer Watson apologies for 'illicit' social media posts        India's performance was no match to atmosphere at Salt Lake: Chhetri        High-level Indian, Bangladeshi delegations to meet next week        Adani Wilmar launches ready-to-cook ''Khichdi''        US House passes Hong Kong 'Democracy Act'        India halved its poverty rate since 1990s: World Bank        Senior Odisha BJP leader Damodar Rout quits party        Play school security guard arrested for sexually harassing toddler        What craziness has taken over UP govt: Priyanka on decision to remove home guards        Crime branch freezes Rs 18 crore in Maradu flat builders accounts        ODI rankings: Injured Smriti Mandhana loses number one spot        Indian cricket will continue to prosper under Ganguly undoubtedly: Laxman        
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Business News
HCL Tech signs multi-year deal with Cricket Australia
 
New Delhi: IT services major HCL Technologies Wednesday said it has signed a multi-year deal with Cricket Australia (CA) to deliver digital experiences to fans, players and employees.

The financial details of the deal were not disclosed.

HCL Tech will help the Australian cricket's governing body provide an elevated and immersive digital experience to cricket fans, players, partners, employees, and volunteers across the country and around the world, through CA's digital offerings, HCL Technologies said in a statement.

HCL Tech will also engineer a digital core ecosystem for CA through a composable platform that will be modular, auto-scalable, data-driven and experience-centric, it added.

HCL Tech will manage CA's suite of digital products, including properties such as the Cricket Australia Live App, cricket.com.au, bigbash.com.au and community cricket applications like MyCricket and community.cricket.com.au.

Michael Horton, Executive Vice President and Country Manager, Australia and New Zealand at HCL Technologies said the company understands the importance of retaining and engaging fans in today's digital world.

"We look forward to providing the Australian cricket community with leading-edge digital technologies that support real-time, engaging, personalised and unified experiences, he added.

HCL Technologies has worked with Manchester United and Volvo Ocean Race as well.

The cricket-following community is substantial in Australia, with more than 2 million fans attending cricket matches during the 2018-19 season, the statement said.

Around the world, the sport of cricket has a fan base of over 2.5 billion followers.

Digitally, CA has an online audience exceeding 20 million globally per year.

Cricket Australia CEO Kevin Roberts said, cricket is rapidly evolving here and overseas, and part of that evolution involves advancements in technology and the digital landscape, CA CEO Kevin Roberts said.

The usage of these (digital) platforms continues to grow significantly, so partnering with a leading global technology provider to harness this growth and help us take advantage of our leading position is a natural next step," he added.

HCL Tech will help CA take its digital offerings to the next level and allow CA to better connect with and inspire communities through cricket, he added.


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KERALA NEWS
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INTERNATIONAL NEWS
At least 35 people killed in bus accident in western Saudi Arabia
 Riyadh: At least 35 were killed and four others were wounded in a bus accident in the west of Saudi
UK, EU hail new Brexit deal, but Parliament sign-off hangs in balance
Nearly 100 people injured in Catalonia unrest on Wednesday: Medics
US House passes Hong Kong 'Democracy Act'
NATIONAL NEWS
Mentally-unstable man jumps inside lion enclosure in Delhi zoo, escapes unhurt
 New Delhi: A 25-year-old mentally-unstable man leapt into the enclosure of a lion at the Delhi zoo o
Senior Odisha BJP leader Damodar Rout quits party
Play school security guard arrested for sexually harassing toddler
What craziness has taken over UP govt: Priyanka on decision to remove home guards
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