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Friday
October 2019
10:09 PM IST
News Headlines
Mentally-unstable man jumps inside lion enclosure in Delhi zoo, escapes unhurt        BSF jawan killed, 1 injured in firing by Bangladeshi troops along border in West Bengal        At least 35 people killed in bus accident in western Saudi Arabia        UK, EU hail new Brexit deal, but Parliament sign-off hangs in balance        Nearly 100 people injured in Catalonia unrest on Wednesday: Medics        Indo-Pak bilateral ties subject to approval from PMs of both countries: Ganguly        Aiden Markram ruled out of Ranchi Test with wrist injury        Indian challenge ends at Denmark Open        Aussie cricketer Watson apologies for 'illicit' social media posts        India's performance was no match to atmosphere at Salt Lake: Chhetri        High-level Indian, Bangladeshi delegations to meet next week        Adani Wilmar launches ready-to-cook ''Khichdi''        US House passes Hong Kong 'Democracy Act'        India halved its poverty rate since 1990s: World Bank        Senior Odisha BJP leader Damodar Rout quits party        Play school security guard arrested for sexually harassing toddler        What craziness has taken over UP govt: Priyanka on decision to remove home guards        Crime branch freezes Rs 18 crore in Maradu flat builders accounts        ODI rankings: Injured Smriti Mandhana loses number one spot        Indian cricket will continue to prosper under Ganguly undoubtedly: Laxman        
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Business News
India ad spend likely to be Rs 697 billion in 2019: Report
 
Kolkata, Jun 13 (PTI) Advertising spend in India is likely to rise by 11.4 per cent to Rs 697 billion in 2019, driven by key events such as the ongoing cricket world cup and the recent general elections, according to a report by the Dentsu Aegis Network (DAN).

The 2019 estimate is up from January's projection of 10.6 per cent growth in ad spend, and 10.8 per cent in 2018, the report said.

The agency said digital media spend is projected to grow by 32.7 per cent to Rs 144.1 billion in 2019, accounting for 21 per cent share of the total advertising expenditure.

Television, however, continues to be the dominant force in India, with an estimated contribution of 39 per cent to the total ad spend in 2019, it said.

The medium is forecast to expand in 2019 by 9.5 per cent to touch Rs 271.4 billion.

"India is at the cusp of a major change... With the expansion on online video via mobile devices, the role of TV is changing and entertainment at one's own pace is becoming the norm," said Kartik Iyer, president of Amplifi India, a DAN group company.

The Asia Pacific ad spend is projected to rise by 4 per cent in 2019 amid lower global growth, the report added.


High-level Indian, Bangladeshi delegations to meet next week
Adani Wilmar launches ready-to-cook ''Khichdi''
Sebi levies Rs 30 lakh fine on 4 firms for fraudulent trading
HAL employees' strike continues, unions reject mgmt
Rupee slips 20 paise to 71.22 vs USD in early trade
SBI lowers rates on non-repo-linked loans by 10 bps
Sensex, Nifty cautious in early trade amid weak global cues, fund outflows
New IMF chief says trade tensions could cut global GDP by 700 bln USD
Sitharaman to inaugurate national tax e-assessment centre on Monday
FinMin to kick-start budgetary exercise from Oct 14
Andhra Bank opens SGB scheme 2019-20 Series-V
Migsun Group to invest Rs 900 crore on housing project in Ghaziabad
RBI rate cut to complement government's measures to boost growth: Finmin
RBI's rate cut reflects India's ambition to boost economic growth: Niti
Maruti Suzuki''s NEXA touches one million hearts
Rupee recovers from day''s lows, settles 20 paise higher at 70.87
34 functional teams to smoothen merger of UBI, PNB, OBC
PMC case: ICAI to check role of auditors
RCEP trade ministers to meet in Bangkok on Oct 10-12
Ashok Leyland sales dips 55 pc in Sep at 8,780 units
KERALA NEWS
Scribe's death:Kerala IAS officer's suspension extended
 Thiruvananthapuram: The Kerala government has extended the suspension of IAS officer Sriram Venkitar  
Kerala's CPI to discuss Vedas and Marxism in seminar
Kerala Assembly session from Oct 28
Rs 10,000-crore investments to flow into Kerala from Dubai
INTERNATIONAL NEWS
At least 35 people killed in bus accident in western Saudi Arabia
 Riyadh: At least 35 were killed and four others were wounded in a bus accident in the west of Saudi
UK, EU hail new Brexit deal, but Parliament sign-off hangs in balance
Nearly 100 people injured in Catalonia unrest on Wednesday: Medics
US House passes Hong Kong 'Democracy Act'
NATIONAL NEWS
Mentally-unstable man jumps inside lion enclosure in Delhi zoo, escapes unhurt
 New Delhi: A 25-year-old mentally-unstable man leapt into the enclosure of a lion at the Delhi zoo o
Senior Odisha BJP leader Damodar Rout quits party
Play school security guard arrested for sexually harassing toddler
What craziness has taken over UP govt: Priyanka on decision to remove home guards
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