19
Wednesday
June 2019
8:19 PM IST
News Headlines
Home   | Main News   | Kerala  | National   | International  | Business   | Sports   | Entertainment   | Columns   | Offbeat   | Health   | About Deepika 
Business News
Uber partners with ICC for Men''s cricket World Cup 2019
 
Gurugram, May 20 (UNI) Uber, world''s largest personal mobility company, on Monday announced a key partnership with The International Cricket Council, as the official sponsor of the ICC Men''s World Cup 2019. The partnership will make Uber the first mobility and food delivery app to strike a sponsorship deal with the ICC for the Men''s Cricket World Cup, one of the most watched sporting events, which will be played in England and Wales from May 30 to July 14 with an estimated global viewing audience of 1.5 billion. Uber''s campaign ''This World Cup, Every Fan Wins'' aims to create a culture of togetherness and puts cricket lovers at the heart of the celebration, which includes the World Cup''s first and very own anthem - Way-O, Way-O.

The anthem is sung by acclaimed artists across five participating countries and will give ardent fans a signature song to cheer on and celebrate the sport. Uber will fly down hundreds of driver and courier partners, as well as riders and eaters, to the Men''s Cricket World Cup and will also host a series of activities to foster a spirit of solidarity at the tournament. Uber''s Chief International Business Officer, Brooks Entwistle, said: ''''We''re excited to further our commitment to cricket as a global sport and bring our community of riders, eaters, drivers and delivery partners closer to each other and a game they love so much. Cricket is passionately followed in eight participating countries, where Uber and Uber Eats are an integral part of people''s day-to-day life.

We believe this partnership allows fans to pursue their passion while we take care of their commute and food requirements.'''' He added: ''''We are thrilled to launch the World Cup''s first ever anthem, which puts fans at the heart of this celebration. We are very confident the anthem will resonate with hundreds of millions of cricket lovers across the world.'''' Commenting on the partnership, ICC Chief Executive Manu Sawhney, said: ''''We are delighted to continue our partnership with Uber for the ICC Men''s Cricket World Cup 2019. Their commitment to cricket was clear during last year''s ICC Women''s T20 World Cup where the brand brought to life some of the wonderful stories behind the players with the ''Road She Made'' campaign. Uber has some equally exciting plans for this summer''s event and shares our ambition to make this the greatest celebration of cricket ever.''''

India captain and Uber brand ambassador, Virat Kohli, said: ''''I''m delighted that Uber and the ICC are once again partnering to support cricket and what it stands for - inclusion, togetherness and celebration. I''m confident this World Cup will exceed everyone''s expectations and further enhance the incredible global love and support for the game.'''' Last year, in line with the company''s initiative to empower girls and women around the world, Uber supported the first ever standalone ICC Women''s T20 World Cup in the West Indies, according to a statement here. As a part of this partnership, the taxi aggregator rolled out the ''Jersey Knows No Gender'' campaign in collaboration with sports personalities from different fields to encourage women''s participation in sports and to also generate support for the T20 Championship.


Sensex, Nifty turn cautious ahead of US Fed policy meet
Investors continue to dump Jet Airways shares; further tank 15%
With 'Libra,' Facebook takes on the world of cryptocurrency
Facebook to unveil new cryptocurrency
Sensex drops over 150 pts; Nifty below 11,800
India ad spend likely to be Rs 697 billion in 2019: Report
UK court rejects Nirav Modi''s bail for fourth time over fears he would abscond
Bring down corporate tax to 18 pc sans exemptions: CII
Jet Airways shares plunge nearly 11 pc
Fiat Chrysler in talks with Aurora on autonomous vehicles
Facebook stops Huawei from pre-installing apps on phones
Rupee rises 31 paise to 69.39 vs USD in early trade
Bajaj Auto sales rise 3 pc in May to 4.19 lakh units
RBI policy, macro data key for markets in holiday-shortened week: Analysts
Six of top-10 firms add Rs 99,994 cr in m-cap; TCS leads
Mahindra sales 3 pc to 45,421 units in May
Toyota Kirloskar sales down 6% at 13,066 units in May
Sitharaman: India's first woman FM; looks to steer economy out of slowdown
Rupee sees high volatility post allocation of key portfolios
Sensex drops over 200 pts; Nifty below 11,900
KERALA NEWS
Kerala CPM leader's son booked for rape, cheating
 Mumbai: A Kerala CPM leader's son has been booked on charges of rape and cheating following a compla  
Two workers killed in Kerala as earth caves in
Two workers killed in Kerala as earth caves in
Joseph terms Jose K Mani''s election unconstitutional, says ''crowd'' can''t elect chairman
INTERNATIONAL NEWS
UK PM candidates fight it out for second place with Boris Johnson
 London: Britain's six prime ministerial candidates face a crunch vote on Tuesday when ruling Conserv
UN calls for 'independent' probe into death of Egypt's Morsi
Trump says having 'extended meeting' with Xi at G20 summit
Hong Kong police clear streets as protesters move to park
NATIONAL NEWS
Over 2.4k HIV deaths in Maha in 11 months: Minister
 Mumbai: Maharashtra Health Minister Eknath Shinde Tuesday said over 2,400 people in the state have d
Maha govt to use Miyawaki system for urban forestation
KCR to skip party chiefs' meet convened by PM, deputes son
2 terrorists, 1 jawan killed in Anantnag encounter
Untitled Page
Rashtra Deepika LTD
Copyright @ 2019 , Rashtra Deepika Ltd.