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December 2021
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News Headlines
BWF World Tour Finals: Lakshya Sen collapses in semi-final against Viktor Axelsen        Multiply an IVF-tech startup launches is its AI-based platform that will replace conventional processes in IVF clinics        At least 31 people killed by terrorists' attack on bus in Mali        Former chief minister of undivided Andhra Pradesh Konijeti Rosaiah dies at 88        1,495 teachers in Kerala schools yet to get vaccinated        Fourth case of Omicron in India, 33-year-old Maharashtra man tests positive for new COVID-19 variant        Actor Brahma Mishra found dead at his residence in Mumbai        “Comeback King"-A short-film by KKR on Sunil Narine’s incredible journey as a cricketer        Honda sets up battery sharing service subsidiary in India        Record low birth rates in China        No travel bans imposed by India for Omicron: MEA        CPI(M) local leader hacked to death        Two confirmed cases of Omicron detected in Karnataka        BWF World Tour Finals: Sindhu makes winning start; Lakshya also through        Depositors of PMC Bank to get pre-Covid interest rate        Vaccinated California man first in US to test positive for Omicron        Kerala determined to prevent new HIV infections by 2025, says CM Pinarayi Vijayan        Doctors can’t be always blamed for negligence in deaths, says Supreme Court        Tourist inflow in J&K hit 7-year high in November: Govt        isl: Odisha come from behind to beat SC East Bengal in 10-goal thriller        
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Sports News
India vs Pak T20 WC clash records history, becomes most viewed match
 
Dubai, The highly-anticipated ICC Men’s T20 World Cup 2021 match between India and Pakistan recorded a consumption of 15.9 billion minutes in India, becoming the most viewed match in the shortest format of the game.
Pakistan outclassed India by 10 wickets in the group match, ending the 29-year-old jinx. The encounter is now the most viewed T20I match in history, exceeding the previous high of the India versus West Indies semi-final match from the 2016 edition of the ICC event held in India.
Moreover, the T20 World Cup 2021, which was the biggest ever cricket event to be staged in the UAE and Oman, delivered a record viewership globally as it garnered a television reach of 167 million, the world cricket governing body stated on Thursday.

The overall television consumption for the full tournament in India was recorded at 112 billion minutes despite India’s early exit from the tournament. Viewership share amidst younger audiences in India (children below the age of 15) was at a healthy 18.5 per cent at the back of a highly successful marketing campaign 'Live the Game' targeting a younger demographic. The digital consumption for the tournament saw an explosive growth on Disney+ Hotstar in India, adding significantly to the overall television viewership in the market.

"We are pleased with these outstanding global viewership numbers, that demonstrate the power of T20I cricket to attract a huge audience across the globe on linear and digital platforms. It reinforces our belief that there is a significant opportunity and appetite to grow the game in our strategic growth markets including the USA, so more fans can enjoy it, more kids are inspired by it and sponsors and broadcasters want to be a part of it," ICC CEO Geoff Allardice said in a statement.
In the UK, viewership for the India versus Pakistan match grew by 60 per cent on Sky UK whereas the overall viewership for the market went up by 7 pc. In Pakistan, the event was being broadcast by three players for the first time namely PTV, ARY and Ten Sports, which led to further growth in viewership by 7.3 per cent compared to the 2016 edition of the event.

In Australia, the viewership increased by 175 per cent on the Fox Network. In the USA, which the ICC recently named as one of the focus markets for the sport, the tournament was the most viewed cricket tournament ever on ESPN+. ICC’s partnership with Facebook was a driver for the significant increase in video views, with a total of 4.3 billion views across all channels for the tournament, compared to 3.6 billion views which were garnered for the 2019 edition of the ICC Men’s Cricket World Cup.
The consumption across ICC’s digital assets also grew, recording a total of 2.55 billion minutes. ICC’s social media channels also saw a significant growth in engagement at 618 million across those platforms, which is a 28% jump since the 2019 edition of the ICC Men’s Cricket World Cup.
The next edition of the tournament - ICC Men's T20 World Cup 2022 - will be hosted by Australia, with the final to be staged at the Melbourne cricket ground on November 13.


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isl: Odisha come from behind to beat SC East Bengal in 10-goal thriller
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KERALA NEWS
1,495 teachers in Kerala schools yet to get vaccinated
 Thiruvananthapuram: There are 1,707 teaching and non-teaching staff in government schools of Kerala  
CPI(M) local leader hacked to death
Kerala determined to prevent new HIV infections by 2025, says CM Pinarayi Vijayan
People not following Covid measures will not get free treatment: Pinarayi Vijayan
INTERNATIONAL NEWS
At least 31 people killed by terrorists' attack on bus in Mali
 Bamako: At least 31 people have been killed and eight more injured as a result of terrorists' attack
Record low birth rates in China
Vaccinated California man first in US to test positive for Omicron
US expresses concern over rights abuses in Afghanistan, asks Taliban to take necessary steps
NATIONAL NEWS
Former chief minister of undivided Andhra Pradesh Konijeti Rosaiah dies at 88
 Hyderabad: Former chief minister of undivided Andhra Pradesh and veteran Congress leader Konijeti Ro
No travel bans imposed by India for Omicron: MEA
Doctors can’t be always blamed for negligence in deaths, says Supreme Court
maharashtra: Quarantine mandatory for passengers coming from at-risk countries; RT-PCR must for those arriving from other states
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