1
Thursday
October 2020
2:32 PM IST
News Headlines
Liverpool midfielder Thiago Alcantara contracts COVID-19        Delhi Capitals skipper Shreyas Iyer fined Rs 12 lakh for slow over-rate        Serena Williams pulls out of French Open with hurt Achilles        Markets mixed after Trump-Biden debate; data lifts China        Govt opening up economy for greater pvt sector participation: Goyal        Maldives thanks India for $250 million support amid COVID-19 pandemic        Pak opens all educational institutions, six months after closure due to COVID-19        Trump urges supporters to watch ballots very carefully        Waiting eagerly for CBI probe outcome in Sushant case:Minister        NHRC notice to UP govt, state police chief over gang rape of Dalit woman        Cong will celebrate Diwali with people after bypolls: Kamal Nath        India's COVID-19 caseload races past 62 lakh, recoveries surge to 51,87,825        All 32 accused in Babri demolition case acquitted; court clears Advani, Joshi of conspiracy charge        Amnesty International halts operations in India        COVID-19:All party meet in Kerala decides to adhere to health protocol strictly,rules out lockdown        Kerala reports 7354 new COVID-19 cases,22 deaths        Tensions mount as Armenia, Azerbaijan continue fighting        Kuwaiti ruler Sheikh Sabah has died at 91        IPL 2020: SRH beat DC by 15 runs runs, register 1st win of season        Djokovic drops only 5 games        
Home   | Main News   | Kerala  | National   | International  | Business   | Sports   | Entertainment   | Columns   | Offbeat   | Health   | About Deepika 
Business News
Consumers footfall increase, average basket value goes up at retail stores in lockdown 3.0
 
New Delhi, May 17 (PTI) Leading retailers have witnessed an increase in number of footfalls along with a significant jump in average purchase value in the third phase of the lockdown.

According to industry players such as Metro Cash & Carry, Lots Wholesale Solutions, Future Group and V-Mart Retail, as restrictions were eased more stores could open thereby increasing customer walk-ins, availability of popular FMCG products and high-value items.

Some of the items that saw increased demand in the third phase of lockdown include dry fruits, frozen non-vegetarian products, personal care products - grooming, cold beverages and premium products.

Supply of these products was disrupted in the previous two phases of the lockdown imposed from March 25 to control the spread of coronavirus pandemic.

"The footfalls have gone up by a third over the previous lockdown as restrictions are getting eased especially in Karnataka, Delhi and Telangana," Metro Cash & Carry India MD & CEO Arvind Mediratta told PTI.

He said there are several factors which impact store walk- ins, operational timings of the store along-with other factors in that particular city that play a role in store footfalls.

Expressing similar views, Lots Wholesale Solutions Managing Director Tanit Chearavanont said as restrictions on movement are being eased, the number of footfalls is increasing in stores along with average purchase value.

"With every passing day and government providing some ease in movement, we have witnessed increased footfall at our stores largely from local kiranas and retailers during the lockdown and overall the average purchase value per customer has gone up," he said.

Value fashion and lifestyle products retailer V-Mart Retail said the number of its operational stores pan-India has gone up, so also the number of customers.

"Earlier, one store has an average visit of around 40-50 customers which now has gone up to 130 to 150 per day. The basket size has also increased as people still have some tendency to hoard," said V-Mart Retail Chairman and MD Lalit Agarwal.

According to him, in May and June, some marriages were scheduled. As restrictions were eased, low profile marriage happened in limited small groups and people have done some shoppings, which has turned the situation favourable.

According to Mediratta, in the third phase availability of popular brands has increased and customers are returning back to them again preferring over the local and private labels.

"A major trend that we witnessed in the second phase was that customers were ready to switch to local brands in the same product category. If their favourite brands were not available, they were happy to transition to a private label brand," he said'

"With the government easing out manufacturing and measures taken to open the economy, consumers have started to pick up brands again with availability improving and are demanding value added categories."

Future Group President Food & FMCG Kamaldeep Singh said that though the situation is still not close to normal but average purchase by a customer has gone up.

"Number of footfalls and shopping trips are still down but the average value of the bill is higher due to lesser number of visits by a customer," he said adding "customers are largely picking staples, food items and personal hygiene products".

However, Singh also added that customers have still not started picking personal care products like deodorant, skin care, vanity and beauty products.

Walmart India, which operates Best Price cash & carry stores, witnessed a spike on demand of staples and hygiene products and expects a pent-up demand in the non-essential categories, which was opened in the third phase of the lockdown.

"With non-essential categories opening up, we expect some pent up demand in small kitchen and home appliances like irons, kettles, pressure cookers, and fans," said Anuj Singh, Chief Merchandising Officer, Best Price Walmart India.

In the coming days retailers are hoping for a further easing of restriction as they continue to face some supply constraints as most of FMCG companies are not operating in full swing.

"We expect the government to ease restrictions in all the zones. The situation should normalise, and the demand & supply should become more consistent," said Chearavanont.

While Mediratta has suggested, the state authorities to work in unison with the central government so there is seamless functioning of businesses across sectors.

"The list of essential items should be further extended and all stores should be allowed to operate without any restrictions on timings," he added.

India is presently going through an unprecedented lockdown from March 25 to prevent the spread of the coronavirus with the third phase ending on Sunday.


Markets mixed after Trump-Biden debate; data lifts China
Govt opening up economy for greater pvt sector participation: Goyal
BPCL pays for defaulting Videocon in Brazil oil block
Temporary retention of GST cess pending reconciliation not diversion: FinMin sources
Trai drops probe against Voda Idea on priority plan issue after telco tweaks offer
Sensex climbs nearly 400 points in early trade; Nifty above 10,900
Rupee depreciates 26 paise to 73.83 against US dollar in early trade
STL strengthens global leadership team to drive the next phase of growth
HCL Technologies shares jump 5 pc after DWS deal
Sensex, Nifty start on cautious note; HCL Tech rallies over 4 pc
TCS sets up 11 COVID-19 isolation centres for staff, their dependents
Over Rs 70K crore worth of loans sanctioned to discoms under liquidity package: Govt
US stocks fall as market decline extends for third week
No decision to discontinue printing of Rs 2000 note: FinMin
More Indians in Singapore returning home due to job losses: Envoy
Rupee drops 13 paise to 73.73 against US dollar in early trade
Trai grants Voda Idea time till Sep 8 to respond to priority plan show-cause notice
PVR defers capex plans to control costs amid COVID-19 disruptions
India's commitment to reform being taken seriously by foreign investors: FM
Air India to resume Mumbai-Aurangabad flights from Sep 15
KERALA NEWS
Kerala reports 7354 new COVID-19 cases,22 deaths
 Thiruvananthapuram: Kerala on Tuesday again registered a spike in new COVID-19 cases reporting 7,354  
COVID-19 tally in Kerala racing towards 1.50 lakh mark
Take steps to attach properties of pvt financial institution; HC to govt
Kerala logs single-day highest spike of 3,830 COVID-19 cases
INTERNATIONAL NEWS
Maldives thanks India for $250 million support amid COVID-19 pandemic
 United Nations, Sep 30 (PTI) The Maldives has thanked India for the financial assistance of USD 250
Pak opens all educational institutions, six months after closure due to COVID-19
Trump urges supporters to watch ballots very carefully
Tensions mount as Armenia, Azerbaijan continue fighting
NATIONAL NEWS
Waiting eagerly for CBI probe outcome in Sushant case:Minister
 Mumbai, Sep 29 (PTI) Maharashtra Home Minister Anil Deshmukh on Tuesday sought to know what happened
NHRC notice to UP govt, state police chief over gang rape of Dalit woman
Cong will celebrate Diwali with people after bypolls: Kamal Nath
Amnesty International halts operations in India
Untitled Page
Rashtra Deepika LTD
Copyright @ 2020 , Rashtra Deepika Ltd.